Evaluating the greening agenda of festivals: The case of Sinulog

This work advances previous on greening festival management by using the Sinulog festiwal as a case in point, it has conditions resonating with most festivals Philippines and some other emerging economies. An analysis based strengths, weaknesses, opportunities threats (SWOT) was constructed an earlier that provided insights assessing green initiatives of organization. The weaknesses SWOT are considered inputs to root cause identify fundamental issues. two analyses suggest organization limited view agenda. Four elements found crucial for festival: crafting environmental policy; allocating financial human resources implementing initiatives; partnership agreements local institutions; sponsors who proactively support These may have value their agendas.